TikTok AI AdAssistant

Reimagining advertising on TikTok

AdAssistant enables users to ask questions about TikTok ads easily.

This project best articulates my ability to design and prototype a digital product.

Project Audience:

  • TikTok users
  • Content creators
  • Advertisers

Reading Length: 5 mins

Date

January-March 2023

Team

Kelsie Yu
Lauren Schlageter
Filip Maninski
Allie Wicks

Skills

  • User Experience (UX)
  • User Testing
  • Mocking-Up
  • Advertising
  • Digital Prototyping

Problem

“How might we make interactions with advertisements feel more organic and transparent?”

“Influencers aren’t always honest when something is an ad.”

“Transparency.”

"Since videos on TikTok are really short, I usually don’t understand what they’re promoting."

“Ads should feel more natural.”

"I just don't want to leave the app to learn more about a product."

"I wish ads were more like a conversation, not a pitch."

Solution

AdAssistant

AI-powered chatbot that makes ads make sense.


Advertisers aim for short and impressionable ads, meaning they must omit details. How would you learn more about the product if you were interested?

AdAssistant is the answer. It would be a primary source of information.

Features

Through user testing, we prioritized the following features:

Accessibility

You can interact with AdAssistant with both speech and type.

Consistency

The overlay pop-up blends with the interface, making revisiting the ad easy.

Ease of Use

We included suggested questions, and the answers are short, as is the time it takes to navigate in and out of AdAssistant.

Attributes

Benefits

TAKEAWAYS

  • Understood what good mockups entail: a good experience. It's more than getting as close to the final product as possible; it's about designing interactive experiences emphasizing certain features.

  • Experienced working with a social media giant, now better understanding their values. I also better understood why things are designed the way they are (I notice more!)

  • Learned how to quickly make high–fidelity mockups and, in the process, ask the right questions.

  • I worked with a diverse group (i.e., marketing, journalism, sociology, design, and biology majors).

RESPONSIBILITIES

  • Developing 1 of 4 initial mockups
  • Researching YouTube as a case study
  • Conducting User Testing
  • Pitching presentation to TikTok
  • User Experience (UX) design